The journey to better ranking must always start with understanding about your current standing on search engines. If you don't already have an account for Google Webmaster, make sure that you create one! In fact, Twitter.com rejected hashtags at first. I could invest in a lovely new rocking horse …

Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to 'build links' is to forge connections and offer value to bloggers and other influencers in your niche. Optimizing for niche keywords helps to …