The journey to better ranking must always start with understanding about your current standing on search engines. If you don't already have an account for Google Webmaster, make sure that you create one! In fact, Twitter.com rejected hashtags at first. I could invest in a lovely new rocking horse …

When you're spending good money on SEO, it's common to obsess over your keyword rankings. It should be very clear that if you are solely using PPC as your conduit for search engine traffic, you are missing out on the broader picture. Pages created by bots can sometimes be identified …

The basis of this approach was the the belief that many business people make decisions in a rational, Search engines need to provide relevant results to searchers (so that they'll keep coming back to that search engine and be an audience for its advertising); and because searchers provide few clues …

Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to 'build links' is to forge connections and offer value to bloggers and other influencers in your niche. Optimizing for niche keywords helps to …

At the end of the day, consumers want to feel like they're always interacting with something natural and real. Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. If your content reflects the needs and desires of your …