Another great advantage that few people seem to pick up on when it comes to images, however, is that they can also bring in organic traffic of their own thanks to Google (and other search engines' image search). I have found that the most effective leads come from offline advertising …

Concrete pictures instill a higher level of recall than abstract images because they allow the image to be stored in the brain with both visual and verbal elements. And if these people are your demographic, you need to have your SEO in order. Mobile advertising offers companies the opportunity to …

It's really a simple concept, just give them what they want and you'll see an increase in search engine ranking. A site that hasn't done its keyword research is like a car driving in the dark down between two points. Keyword research is a constant and has been and still …

A search engine is a powerful piece of software that utilizes algorithms. Be advised that certain keywords can be more expensive than others. We know that Google will never - and we mean never ever - give any sort of detailed secrets about its search ranking algorithm. They've also gone back and …

Google hasn't spilled all its secrets regarding how it gauges domain authority; but it's reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole. Having your keyword phrase in the URL also helps with search engines like Yahoo! Updating …

SEO is partly about building appropriate content and partly about getting people to link to you. Google's mission statement is to organize the web. The best way to impact your website's domain authority is to institute best SEO practices. Visually, I prefer handcrafted antique rocking horses for sale . Incidentally, have …

The journey to better ranking must always start with understanding about your current standing on search engines. If you don't already have an account for Google Webmaster, make sure that you create one! In fact, Twitter.com rejected hashtags at first. I could invest in a lovely new rocking horse …

When you're spending good money on SEO, it's common to obsess over your keyword rankings. It should be very clear that if you are solely using PPC as your conduit for search engine traffic, you are missing out on the broader picture. Pages created by bots can sometimes be identified …

The basis of this approach was the the belief that many business people make decisions in a rational, Search engines need to provide relevant results to searchers (so that they'll keep coming back to that search engine and be an audience for its advertising); and because searchers provide few clues …

Links are the key to ranking well in Google, but what marketers often forget is that links are built upon relationships with people. The best way to 'build links' is to forge connections and offer value to bloggers and other influencers in your niche. Optimizing for niche keywords helps to …

At the end of the day, consumers want to feel like they're always interacting with something natural and real. Keyword density is no longer important and you should stop any and all strategies aiming at stuffing keywords into your content. If your content reflects the needs and desires of your …