The journey to better ranking must always start with understanding about your current standing on search engines. If you don't already have an account for Google Webmaster, make sure that you create one! In fact, Twitter.com rejected hashtags at first. I could invest in a lovely new rocking horse …

The basis of this approach was the the belief that many business people make decisions in a rational, Search engines need to provide relevant results to searchers (so that they'll keep coming back to that search engine and be an audience for its advertising); and because searchers provide few clues …