Adjust your appearance in search by utilising hits

If you're appearing, but you're ranking very low, it could be an indication that your site is still new and doesn't have much authority, or it could be an indication of a penalty. Also, you'd be boosting your brand recognition and avoid any time-consuming constraints that would hold you back …

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Listen to your customers. They will tell you all about sitemaps

Continually add keyword-rich content to your website to make it an authority on a particular topic. As you add more and more content to your website it will become more attractive to people seeking out information on your topic and people will be more likely to tell others about your …

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Is mobile search a Google ranking signal?

Keyword research also helps you identify what topics people are most interested in within your industry. If you conduct business online, you need to use website analytics to track how well your site is doing. Otherwise, you're essentially running your business blind and will have no insight into your site's …

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Prioritise key messaging through engaging content

Whilst keywords will still be useful in your overall strategy, particularly for your other advertising efforts such as PPC, focusing on high-quality content is more important than necessarily optimising for specific keywords. Ideally, you want your reviews to come from a diverse range of sites, including Yelp, Google Local Guides …

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Your approach to search marketing must be flexible

Choosing the right SEO team also includes receiving regular updates in the form of tangible analytics reports. In the past, research has shown that more than 95% of all searchers are long-tail. As if you were there for the very first time. Are there any places in the UK to …

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Make sure you include URLs when organising your SEO strategy

Google hasn't spilled all its secrets regarding how it gauges domain authority; but it's reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole. Having your keyword phrase in the URL also helps with search engines like Yahoo! Updating …

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