Understand about search queries

In short, be careful about where and how you link. If you think about SEO as hiking to the top of a mountain, then keyword research is the step that will make sure you're at the right trailhead to lead to the right mountain top. That figure has risen by …

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Your approach to search marketing must be flexible

Choosing the right SEO team also includes receiving regular updates in the form of tangible analytics reports. In the past, research has shown that more than 95% of all searchers are long-tail. As if you were there for the very first time. Are there any places in the UK to …

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Make metrics your centre of attention

Too many low-quality pages might cause you site wide issues in the future, not just page level issues. Header tags are HTML elements (H1-H6) used to identify headings. Software compatibility continues to present unresolved technical issues. Would an inexpensive wooden rocking horses do the trick? Its like looking for a …

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The ultimate revelation of rankings

Another great advantage that few people seem to pick up on when it comes to images, however, is that they can also bring in organic traffic of their own thanks to Google (and other search engines' image search). I have found that the most effective leads come from offline advertising …

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Things you most likely didn't know about indexed pages

It's really a simple concept, just give them what they want and you'll see an increase in search engine ranking. A site that hasn't done its keyword research is like a car driving in the dark down between two points. Keyword research is a constant and has been and still …

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Make sure you include URLs when organising your SEO strategy

Google hasn't spilled all its secrets regarding how it gauges domain authority; but it's reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole. Having your keyword phrase in the URL also helps with search engines like Yahoo! Updating …

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Provide an analysis section to help with anchor text

When you're spending good money on SEO, it's common to obsess over your keyword rankings. It should be very clear that if you are solely using PPC as your conduit for search engine traffic, you are missing out on the broader picture. Pages created by bots can sometimes be identified …

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How I improved my meta tags in one day

The basis of this approach was the the belief that many business people make decisions in a rational, Search engines need to provide relevant results to searchers (so that they'll keep coming back to that search engine and be an audience for its advertising); and because searchers provide few clues …

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