Make sure you include URLs when organising your SEO strategy

Google hasn't spilled all its secrets regarding how it gauges domain authority; but it's reasonable to assume that authority is determined based on each individual page, not the entire site or domain as a whole. Having your keyword phrase in the URL also helps with search engines like Yahoo! Updating …

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Provide an analysis section to help with anchor text

When you're spending good money on SEO, it's common to obsess over your keyword rankings. It should be very clear that if you are solely using PPC as your conduit for search engine traffic, you are missing out on the broader picture. Pages created by bots can sometimes be identified …

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How I improved my meta tags in one day

The basis of this approach was the the belief that many business people make decisions in a rational, Search engines need to provide relevant results to searchers (so that they'll keep coming back to that search engine and be an audience for its advertising); and because searchers provide few clues …

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